Businesses can claim profiles and launch agents in ChatGPT
OpenAI launched Businesses in ChatGPT in beta. Business Hub lets eligible organizations claim and verify a profile, keep business details and product feeds current, and see aggregated mention and website-click insights. Eligible U.S. ecommerce and online-service businesses can also build a clearly labeled Business Agent.
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Claim a profile only for a business you are authorized to represent. Verify public details first, then test a narrow agent that explains offerings without collecting unnecessary personal information or making unsupported claims.
Before you try it
- Eligible businesses in locations where ChatGPT is available can claim a business through Business Hub.
- Shopify merchants can connect through Business Hub or Shopify admin to streamline verification.
- Business Agents currently support eligible ecommerce and online-service businesses in the United States.
- Business Hub insights are aggregated and appear only when interaction thresholds are met; OpenAI says businesses do not receive users' original ChatGPT conversations or Business Agent chats.
- Business Agents can be sponsored as clearly labeled ad destinations, but sponsorship is separate from ordinary ChatGPT responses.
A small next step
Our suggested way to explore the change.
- Confirm you own the business or are authorized to represent it.
- Claim and verify the profile, then review names, links, prices and availability.
- Start with a narrow Business Agent role and accurate source material.
- Test disclosures, privacy behavior and refusal boundaries before publishing.
Go to the source
OpenAI · Introducing Businesses in ChatGPT ↗OpenAI · Business Agents Policy ↗Availability can change. Check the maker's current requirements before making a decision.